
How It All Started:
Discover, Explore, and Dive Into a World of Hobbies!
The team behind The Hobby Show is no stranger to hosting successful expos — Adriaan and Ethan are the founders of HuntEx,
Africa’s largest firearm and outdoor expo. Since 2011, we've spent over 15 years in the expo industry, growing HuntEx from a
simple idea into a powerhouse event that attracts up to 45,000 visitors annually. HuntEx was born out of the vision to bring
everything a hunter, shooter, or outdoor enthusiast could need under one roof.
Now, The Hobby Show builds on that same vision — but for every hobbyist. No other event in South Africa brings together as
many hobbies in one place, where families and enthusiasts can learn, discover, and dive into new passions and adventures.
Neels is our ticketing operations manager and has decades of experience in hunting and expo organising. He founded and headed up
the prestigious African Outfitter, an international hunting magazine.
Odette has 22 years of experience in sales and closed R500 million in sales in the information technology industry in 2024. The
Hobby Show onboarded her to ensure our exhibitors receive best-in-class service and support. Jacque is an international tech
entrepreneur and marketer driving the digital strategy for the show.
P.S. If you notice the surnames, you’ll realise this is a passionate family affair.
Our Goals:
At The Hobby Show, we aim to create a vibrant, inclusive event that welcomes people of all ages, backgrounds, and interests. We want to provide a platform for hobbyists, creators, and entrepreneurs to connect and share their knowledge. Our goal is to inspire, educate, and entertain by offering hands-on experiences, engaging workshops, and a chance to discover new hobbies.
Whether you're an expert or a beginner, The Hobby Show is for everyone!




Meet the Team:
Our dedicated team is passionate about hobbies and the creativity they inspire. From event planning to curation, our goal is to ensure you have an unforgettable experience. We’re a group of hobbyists, creators, and enthusiasts who believe in the power of creativity to bring people together and enrich lives. We're here to make sure your time at The Hobby Show is full of inspiration, excitement, and new discoveries.





