The team behind The Hobby Show is no stranger to hosting successful expos — Adriaan and Ethan are the founders of HuntEx,

Africa’s largest firearm and outdoor expo. Since 2011, we've spent over 15 years in the expo industry, growing HuntEx from a

simple idea into a powerhouse event that attracts up to 45,000 visitors annually. HuntEx was born out of the vision to bring

everything a hunter, shooter, or outdoor enthusiast could need under one roof.

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Now, The Hobby Show builds on that same vision — but for every hobbyist. No other event in South Africa brings together as

many hobbies in one place, where families and enthusiasts can learn, discover, and dive into new passions and adventures.

Neels is our ticketing operations manager and has decades of experience in hunting and expo organising. He founded and headed up

the prestigious African Outfitter, an international hunting magazine.

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Odette has 22 years of experience in sales and closed R500 million in sales in the information technology industry in 2024. The

Hobby Show onboarded her to ensure our exhibitors receive best-in-class service and support. Jacque is an international tech

entrepreneur and marketer driving the digital strategy for the show.

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P.S. If you notice the surnames, you’ll realise this is a passionate family affair.